According to Buffer.com, Social Media Marketing is the use of social media platforms to connect with your audience. Platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and etc. For the purpose of increasing the awareness of the brand, sales, and drive traffic to the website.
But before all of that, there is a need to plan on doing social media marketing.
Social Media Marketing Plan
First, is to making your marketing campaign goals. How does your product/service benefit customers? For example is below
| Goal | Goal | KPI |
| Brand Awareness | Create profiles that will first establish online presence. Build a list of potential clients to apply to. | -# of Page likes -Size of Following -# of applications sent. |
| Lead Generation | Touch base communication with clients | |
| Relevance/Credibility | ||
| Sales Conversion | ||
| Loyalty |
Second, who is your ideal client persona?
To make your own ideal persona, you can create one using Hubspot
Third, you and your target clients
| Demographics | Firmographics | Ethnographic | Psychographics | Politics |
| • Age | • Number of employees | • Social needs | • Personality | • Power |
| • Education | • Revenue size | • Cultural needs | • Values | • Policies |
| • Ethnicity | • Industry | • Attitudes | • Influence | |
| • Gender | • Number of locations | • Interests | • Decision- making process | |
| • Geography | • HQ | • Communities | ||
| • Lifestyle |
Fourth, make a hallmarks for fascinating brand. You are a fascinating brand if you:
- Provokes strong & immediate emotional reactions.
- Creates advocates
- Becomes “Cultural Shorthand” for a specific set of Actions or Values.
- Incites Conversation
- Forces competitors to realign around it.
- Tap Into (or Even Causes) Social Revolution.
Fifth, you need to know how to calculate conversion rates
Lastly, to do what is in the “Social Media Strategies”
Social Media Strategies
| To DO’s | Facebook Contest DON’t |
| Share Reviews (screenshot) | Require the sharing of Facebook Page |
| Create an Event (add map/directions, invite 500) | Require sharing of Post on Timeline |
| Use Groups | Require to Like a Page |
| Share Local Content | Require participants to tag themselves |
| Mention/ Tag People, Businesses, Events, Groups | |
| Create polls | |
| Regular Facebook Live | |
| Promote coupons /giveaways | |
| Onsite promotion | |
| Study demographics | |
| Schedule posts | |
| Join Forces with others |
| To DO’s |
| Retweet & Featured Endorsement |
| Monitor Mention |
| Customer Service |
| Offer benefit /deal |
| Post regularly |
| Interact with other brands |
| Capitalize on trends /memes |
| Build regular interaction |
| Use emoji and gif |
| Participate in chat |
| Be an industry resource |
| Share event developments |
| To DO’s |
| Optimize your Profile |
| Blog on LinkedIn Customer Service |
| Post regularly |
| Join LinkedIn Meetups |
| Use CRM |
| Connect with Industry Peers |
| Be an industry resource |
| Share event developments |
| Check your analytics |
| Create a Company Profile or Pages |
YOUTUBE
| To DO’s |
| Content specialization |
| Post regularly |
| Add Subtitles |
| Collaborate with Peers /Brands |
| To DO’s |
| Content themes |
| Put the effort in captions |
| Use hashtags /geolocation |
| Use Stories |
| Don’t hard sell |
| Motivate with quotes aligned to you. |
| Post regularly |
| Switch to Business Profile |
| Partner with Influencers / Brands |
| Host Contest |
*Digital Marketing, if done right, should connect you to the 20% who will give 80% of your desired revenue.
